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MAKing YOUR CUSTOMERS SMILE

We Deliver Awareness, Engagement, Experience, Loyalty, Revenue.

Let's Get Started

MAKing YOUR CUSTOMERS SMILE

We Deliver Awareness, Engagement, Experience, Loyalty, Revenue.

Let's Get Started

Flexible access to experienced Chief Marketing & Customer Officers

The customer is at the core of of every successful business. Happy customers is business.

It's marketing and customer management that finds them, engages, nurtures and retains them.

Sounds easy, but we know it isn't, as customer demands and market conditions change constantly.

We are here to help you grow your business with ever more happy customers.

We are fractional Chief Marketing Officers who have delivered real business performance around the world, across many consumer sectors, driving growth businesses into unicorns, turnaround to market leader and new market entry. Our marketing agency places fractional CMO leadership in your team to lead from strategy creation and marketing consultancy to program activation to take your business forward in a cost effective way.

Let's find you more customers and make them smile!

Let's get to Work!

fluid intelligence delivers fractional marketing leadership

clear direction

Your fractional CMO will work with you and your team as embedded marketing leadership to set a multi-period growth strategy that includes market identification, product fit, sales funnel, the customer journey and experience, brand management, marketing and customer loyalty. With clear measurable targets.

Happy Customers.
Smiling Customers.
Consumers.
Customer Marketing.
Customer Experience.

focused delivery

clear direction

Your fractional CMO works in your business for fixed number of days per month, focussed only on critical growth activity. Working with your team on clearly defined tasks, to specific timelines and budgets. Alongside acting as an advisor and marketing consultancy to your executive team and leaders.

customer growth

clear direction

customer growth

Your fractional CMO will always be the customer champion, tracking the key metrics of customer acquisition, sales and retention, the cost of sale and customer value and managing any marketing agency. Bringing our experience and external insights to ensure you build a long-term customer base.

benefits of working with Fluid Intelligence MARKETING

Access World Class Marketing

External, Independent Perspectives

Cost Effective Leadership

Highly experienced Chief Marketing & Customer Officers with decades in leadership, joining your team as a fractional CMO on a part-time basis, delivering a bespoke growth marketing program to drive your business growth.

Cost Effective Leadership

External, Independent Perspectives

Cost Effective Leadership

Your fractional CMO works in half-day blocks, at a fixed cost, with full flexibility to change the number of days. You are always in control of the scope, scale and time we participate in your business.

External, Independent Perspectives

Your fractional CMO brings experience from many categories, and markets, marketing consultancy and marketing agency management, along with education in strategy, marketing & behavioural science, to see from the outside and challenge conventions.

Proven Processes that Deliver

Direct, Honest, Straightforward

External, Independent Perspectives

From long-term complex customer journeys, to seasonal sales campaigns your fractional CMO has the experience with processes to define and deliver marketing and customer experience strategy, plans and projects.

Developing Your Teams & People

Direct, Honest, Straightforward

Alongside the delivery of marketing and customer programs, your fractional CMO will work with your teams and individuals to develop their own capabilities to future proof your business.

Direct, Honest, Straightforward

Your fractional CMO has the confidence to challenge you in conversation and act as a sounding board to shape the right plan and action. We are not for you if you simply want to tell us what to do.

we explore

Set Scope & time

First stage is marketing consultancy to build rapid understanding of your business model, customer experience, sales performance and team capability. Your new fractional CMO joins as a team member and senior leader.

Set Scope & time

Second stage sees your fractional CMO aligning with you on the scope and phasing of short and long term actions. Along with the amount of time and method they will spend in your business and with the team.

Lead growth

Set Scope & time

Lead growth

Third stage is the continuous improvement cycle. Your fractional CMO will lead programs, action, performance improvement and team enhancement, with their time in the business flexing over time.

flexible, part-time, on-demand leadership in your business

embedded in your business

Your fractional CMO is part of your leadership team, but not an employee. They will work for your business a number of days each month that balances the business situation and budget, a time commitment that is flexible as the dynamics and needs of your business change.

a long-term relationship

embedded in your business

Unlike a marketing consultancy or a marketing agency working on a project basis, bringing their chargeable tools, solutions and latest AI chat, your fractional CMO leader will come on the long-term journey with your business, participate in your strategy, planning and activity, while mentoring your team to deliver it.

access talent beyond your budget

Your business has not yet reached a level to afford a high six-figure salary marketer, while the business needs an injection of that level of knowledge, skill and experience. Fractional CMO leadership gives you access to the talent that will raise your business operational and team performance.

what and who they know

access talent beyond your budget

Your fractional CMO brings a wealth of C-level management experience and functional skills. They also bring an extensive network of contacts and relationships from across sectors, markets and solutions, that will be leveraged to advance your business strategy and growth.

MAKing YOUR CUSTOMERS SMILE

MAKing YOUR CUSTOMERS SMILE

marketing to drive your business growth

Flexible access to experienced Chief Marketing & Customer Officers

Fluid intelligence is the capacity to think logically, identify patterns and relationships, and solve new problems, independent of one’s acquired knowledge

fluid intelligence delivers fractional marketing leadership

clear direction

clear direction

clear direction

focused delivery

clear direction

clear direction

customer growth

clear direction

customer growth

benefits of working with Fluid Intelligence MARKETING

Access World Class Marketing

External, Independent Perspectives

Cost Effective Leadership

Cost Effective Leadership

External, Independent Perspectives

Cost Effective Leadership

External, Independent Perspectives

External, Independent Perspectives

External, Independent Perspectives

Proven Processes that Deliver

Direct, Honest, Straightforward

External, Independent Perspectives

Developing Your Teams & People

Direct, Honest, Straightforward

Direct, Honest, Straightforward

Direct, Honest, Straightforward

Direct, Honest, Straightforward

Direct, Honest, Straightforward

How we work with you

we explore

Set Scope & time

Set Scope & time

Set Scope & time

Set Scope & time

Set Scope & time

Lead growth

Set Scope & time

Lead growth

What is a Fractional cmo

flexible, part-time, on-demand leadership in your business

embedded in your business

embedded in your business

embedded in your business

a long-term relationship

embedded in your business

embedded in your business

access talent beyond your budget

access talent beyond your budget

access talent beyond your budget

what and who they know

access talent beyond your budget

access talent beyond your budget

Transform Your business with fractional CMO leadership

the smile files

everyone loves douglaS.

Marketing & customer EXPERIENCE to grow YOUR Business

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