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filler@godaddy.com
Our marketing and customer experience
Where have we worked, partnered and delivered marketing
Customer & Marketing Technology we delivered and managed
Marketing and Customer Success Stories
Customer Loyalty driving Revenue Growth in short and long term
Challenge
Build base of repeat customer purchasing and uplift spend per customer
Key Actions
- Simplified points earning process and narrower steps to achieve benefits and rewards
- Dedicated seasonal campaigns and propositions to switch competitor customers using data analytics
Results Delivered
- 28 consecutive months growth in active loyalty base
- 3X membership base growth and 31% CAGR
Marketing Strategy / Customer Journey mapping / Loyalty Program / Product & Pricing / Commercial Partnerships / Marketing Campaigns
Retail Experience driving Footfall and engagement leading to Sales growth
Challenge
Use stores to build customer engagement and new sales
Key Actions
- Award-winning store design creating 'clubhouse' space with meet & dwell points and micro-purchase opportunities
- Distinctive events and experiences hosted in store
Results Delivered
- 36% footfall increase and 43% visit time increase
- 21% revenue uplift from in-store transactions
Retail Store Interior / Customer Journey Mapping / Point of Sale System / Retail Tea Training / Customer Events / Marketing Campaigns
brand activation delivering awareness uplift and sustained sales growth
Challenge
Grow engagement and sales share for a brand portfolio in growing market
Key Actions
- Created experience roadshow across 75 cities hosting families
- Digital journey to progress from event, to interaction, build ongoing relationship and sales.
Results Delivered
- 23% year-on-year revenue uplift from local audience
- Moved 3 brands into top 5 awareness with target audience
Marketing Strategy / Brand Management / Customer Journey mapping / Commercial Partnerships / Sports Partnership / Marketing Campaigns
digital experience platform driving direct sales and opex cost reduction
Challenge
High percentage of sales via third party channels limited customer interaction and diminished profit margin on sales
Key Actions
- Delivered new mobile app optimising direct customer journey
- New digital marketing inserted the brand earlier in the customer sales funnel navigating from third party distribution channels
Results Delivered
- 14% market share increase year-on-year and channel mix shift reduced cost of acquisition per customer by 6%
- 26% increase in direct customer interaction and +9% retention
Marketing Strategy / Customer Journey mapping / Digital Platform Development / Digital Marketing / Online Search / Social Media
Product & pricing delivering market leadership and increased spend
Challenge
Service Provider losing customer share and in revenue decline
Key Actions
- Restructured and streamlined product portfolio, including category disruption with new comparative value product
- Linked rolling pricing to product usage and user behaviour
Results Delivered
- 30+ month uplift in customer base to market leader position
- Average Customer Spend increased 19% year-on-year
Marketing Strategy / Customer Journey mapping / Product & Pricing / Data Modelling / Marketing Campaigns / Loyalty Program / Distribution
You are full of bull...
Research has proven the influence of colour on behaviour with red driving emotion...pushing to act on impulse and buy...that makes customers smile!