FLUID INTELLIGENCE: CUSTOMER MARKETING LEADERS

We have led fluid lives and careers, accumulating experiences and leading organisations with a common passion, activating teams to make marketing a driver of business growth and to make customers smile.

Our career journeys have flowed through the last thirty years, often being at the forefront of digital innovation and marketing. We have managed and delivered every imaginable marketing and customer experience activity. 

In a world of endless choice, winning the battle for engagement is key. We have studied and applied behavioural economics, human psychology and consumer science to build many businesses growth.

Evolving customer journeys and operational processes, enabling technology and data to scale performance and build company value.

Defined business growth and marketing strategies, due diligence documentation and audits, and working with M&A advisory.

Rebuilt brand and market position, delivered new product and go-to-market programs to recover business performance and profitability.

Taken established brands into new geographic markets, including launch, sales channels and distribution, alongside local customer service.

Lead delivery of multiple 3, 5 and 7 year strategic business plans including Capex project planning and Opex cost models.

Everyone has more than 20 years of ownership in delivering complete commercial, marketing and customer plans.

Identifying opportunities for market entry, target audience identification, routes to market and operational viability.

Managing across New Product Development, product portfolio structure, product version evolution. Dynamic & seasonal pricing.

Managed product selection, sourcing and ordering. Operated secondary and reused product models.

Multiple award-winning new brands delivered, including co-branded partnerships, localised sub-brands and brands under license.

Managed portfolios covering from High Net Worth Luxury, through Upper to Mass Market, to Value brands. 

Multiple award-winning creative design delivered, focussed on setting distinctive visual and audio codes and assets.

We have delivered multiple award-winning flagship, retail store and store-in-store interiors,  experience journeys and display.

We have built and managed systems for over 25 million users, through to local on-the-spot recognition programs

Designed customer care models, managed call centres, remote account management teams, installed multiple systems.

Designed and managed sales volume and revenue driving programs across multiple sectors and markets.

Designed, delivered and managed complex and simple customer interaction, including system implementation and data management.

Multiple award-winning commercial partnerships across sectors creating new channels, product and experiences.

Worked with SEO, Pay-Per-Click, display and affiliate experts to optimise visibility and audience engagement online to increase traffic, and generate more leads.

Designed, built and managed multiple mobile apps, digital interfaces, headless digital journeys and integration with physical product and spaces.

Created multiple user friendly websites, working with SEO experts to optimise, improve rankings on search engines, increase traffic, and generate more leads

Built and operated online retail and various payment platforms, including omni-channel integration and third party online commerce

Managed across all global and local platforms, achieving world first use cases, managing video rich content and integrated selling.

Managed design and delivery of complex full stack technology, individual specialist systems and performance optimisation.

Top of mind, awareness and recall are critical in winning the customer, more powerful than comparative product performance or price.  Are you driving emotional, intuitive, System 1, right brain thinking in your target customers?

Creating interaction between your brand and customer by giving enriching elements develops strong loyalty. Is your customer experience setting a relationship driving your target customer to exchange with you? 

Customers judge a product or service experience on how they felt at its most intense user point and at its end.  Is your customer journey providing a clear and distinctive peak moment and ending to drive future use?