how you work with us

Investing smartly in your business growth, with new customer focused leadership. Activate a world class fractional Chief Marketing Officer in your business.

A clear three stage process to align on your business challenge, activate your new fractional CMO, engage the team and start to drive long term growth.

Your fractional CMO has three clear performance metrics of success that will be their focus, while delivering multiple high value benefits inside your business and team.

We take 30 minutes to see if we like each other. You tell us about your company, we share a little more about how we work.

We undertake a fast review of your business to see if we are a good match and we genuinely see a strong fit and opportunity to deliver.

We agree on the structure and scope of the fractional CMO leadership role to take in your business.

We agree on the initial fractional CMO time working within the business, contact methods and work locations.

We work together on the plan for the short and long term enhancement of marketing and customer experience.

We agree on alignment with teams, individuals pathways and interaction, along with external agency and partners.

We lead the team through delivery of the short term marketing change and long term customer experience programs.

We work to your business cycle to drive continuous improvement in the priority metrics for the business;  customer,  commercial and shareholder.

We work alongside the rest of the leadership team to review strategy, drive activity and the fractional CMO scope and time in your business.

Highly experienced Chief Marketing & Customer Officers with decades in leadership, joining your team as a fractional CMO on a part-time basis, delivering a bespoke growth marketing program to drive your business growth.

Your fractional CMO works in half-day blocks, at a fixed cost, with full flexibility to change the number of days. You are always in control of the scope, scale and time we participate in your business.

Your fractional CMO brings experience from many categories, and markets, marketing consultancy and marketing agency management, along with education in strategy, marketing & behavioural science, to see from the outside and challenge conventions. 

From long-term complex customer journeys, to seasonal sales campaigns your fractional CMO has the experience with processes to define and deliver marketing and customer experience strategy, plans and projects.

Alongside the delivery of marketing and customer programs, your fractional CMO will work with your teams and individuals to develop their own capabilities to future proof your business.

Your fractional CMO has the confidence to challenge you in conversation and act as a sounding board to shape the right plan and action.  We are not for you if you simply want to tell us what to do.